While working in AKGraphics I was given the brief to design a Christmas card which caught the customers eyes and tried to steer clear of cliches. My concept was to have a card which changed visually when opened. The die cut transformed the tree on the outside into an abstract, foil Santa Claus.

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I also created an animation which followed the card. It also informed our clients of the dates we would be on annual leave over the Christmas period.

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