Sport is enjoyed worldwide. However as technology improves, less and less people are playing sport and instead, would rather look at it on their tablet or watch it on television. Sport isn’t just for top athletes, it is also a fun way to stay active. By taking part in sports
In 2015 the LSAD Drawing Awards celebrated 10 years of exhibitions. Because of this the decision was made to re-brand the exhibition. The ‘Choose your Weapon” campaign allowed all disciplines to submit their work to the exhibition. Drawing inspiration from the organisation of an army and the idea of being
Boost Energy Drinks decided they would like to launch a new range of drinks aimed at an active target market. I teamed with Dean Ryan and Andy Summers to generate a product name and advertising campaign for these products. We came up with the name ‘Boost Tempo’. This tied in
